Cookeville, Tennessee is a town of just 34,842 people, tucked into the foothills of the Cumberland Plateau. It's the kind of place where neighbors know each other’s names and businesses tend to stick around for generations. It’s just the sort of place that nurtures a family-owned business like our clients E Com Seating who’ve spent over 30 years building industrial and laboratory seating — one chair, one stool, one caster base at a time.
E Com Seating was founded in 1993 by father-and-son duo Lowell and Scott Ebersole. Lowell officially retired in 2007, and in 2008 Scott's daughter, Amanda Johns, joined the company full-time, bringing a third generation of the same family into the business. Today, if you walk the production floor, you might catch a glimpse of Scott's grandchildren putting casters on bases, learning the trade the same way their parents and grandparents did.
Why "Made in America" Isn't Just a Line on a Label
We work with manufacturers across the country, and if there's one thing companies like E Com Seating have taught us, it's that American-made products carry weight because real people and real craftsmanship stand behind them. In E Com Seating's words:
"At E Com Seating we build seating that performs in the most demanding environments — and we build it right here in America. From our facility in Cookeville, Tennessee, our team designs and manufactures industrial and laboratory seating with the kind of care and consistency that only comes from a crew that's been doing this together for over 30 years. Choosing American-made isn't a marketing line for us. It's how we create good jobs in our community, maintain uncompromising quality, and stand proudly behind everything we make."
That commitment shows up in the details, from the welded steel bases assembled on-site to the upholstery cut and sewn in-house.
It's a philosophy we understand well, because it's the same one that guides how we build our labels at American Law Label.
Our Commitment to Domestic Sourcing
When a manufacturer puts "Made in USA" on their product, that claim comes with legal weight and consumer expectations attached and the label carrying that claim needs to hold up to the same scrutiny. That's why we're intentional about where our materials come from and where our production happens.
Our Tyvek labels — one of the most durable, tear-resistant materials in the label industry — is sourced entirely from the USA, at the DuPont facility in Richmond, VA. It's a material built for demanding environments, and we think it deserves a domestic supply chain to match.
Our Tritext labels, the premium printing material we use for many of our multi-layer and tamper-evident labels, is sourced from China but is cut and processed here in the United States. We believe in being transparent about that distinction, because accurate country-of-origin claims matter — not just for our customers, but for the industry as a whole.
Every step after sourcing happens on American soil. All printing and processing is done at our warehouse in Tucson, Arizona, where our team prints, finishes, and packages every label before it ships. When you order from American Law Label, you're getting a finished product that was printed, cut, and packaged by people working right here in the U.S.
Supporting Manufacturers Who Build American
Companies like E Com Seating are exactly why this work matters to us. They're not a massive corporation with a marketing department dedicated to "buy American" campaigns. They're a family business in a town of under 35,000 people, employing neighbors, training the next generation, and competing against overseas manufacturers by leaning into quality and consistency instead of cutting corners.
Getting Your Country-of-Origin Claims Right
Manufacturers who build domestically deserve labeling partners who understand what's at stake with a "Made in USA" claim. The FTC has specific requirements for what qualifies as "all or virtually all" domestic content, and getting that claim wrong — even unintentionally — can create real legal exposure.
Once you know your product qualifies, we can help you show it. Our Made in America flag labels are designed specifically for manufacturers who want a clean, compliant, and unmistakably patriotic way to mark their domestic products. They're printed and processed right here in the USA, using the same domestically-sourced Tyvek and careful production standards we bring to every label we make.
Request a Quote
Whether you're a furniture manufacturer like E Com Seating or you're building something else entirely in an American facility, we'd love to help you label it right. Request a quote for our Made in America flag labels or any of our other products, and see the quality and craftsmanship for yourself.
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